Launch of New Aquatic Invasive Species PSA Series

Jeff Forester, Executive Director, Minnesota Lakes and Rivers, recently wrote,

“In Minnesota, lakes are our most important resource. In many areas of the state, shoreline property values are the majority of the tax base. Clean lakes and rivers are our identity and economy as a state. AIS are one of the most serious threats. The good news is that this is threat can be mitigated with behavior change. That is why public education on AIS is so critically important and so incredibly effective. Water connects us all.”

A creative series of three Public Service Announcements (PSAs) in :30’ and :15’ lengths, have been professionally produced to gain attention on aquatic invasive species while sharing actions people can take to stop the spread.

This video series is presented by Minnesota Lakes and Rivers Advocates and produced by LB Video Productions. Funding to make the series possible as a free resource to the public has come from the counties of Wabasha as a Gold sponsor, Goodhue, Otter Tail, Yellow Medicine, Cook, and Washington as Silver sponsors, Benton, Lake, Polk, Stearns, Douglas, Chippewa, Cass as Bronze sponsors, and Kanabec as a Supporter.

According to Erika Gilsdorf, Video Producer, “I’m excited to see once again the collaborative support across multiple counties in Minnesota to produce a series of PSAs to help stop the spread of AIS.’”

Watch the YouTube Videos by clicking the following links:

Video 1 - Pontoon Dancers
Video 2 - Jet Ski Dancer
Video 3 - Dancing Fishermen

The humorous concept behind this series is backed by the recent research published by MN DNR “Preventing AIS Through Behavior Change”: Preventing Aquatic Invasive Species through Behavior Change